Couplet
Redefining dating app culture
TEAM
5 designers, 9 developers, 1 PM
ROLE
UI/UX designer, visual designer, UX researcher
TIMELINE
Jan - May 2024 (15 weeks)
TOOLS
OVERVIEW
We designed and branded a mobile app that matches users based on events they'd attend together, turning dating into an act of exploration and community-building.
what today's daters want
We analyzed dating apps and adjacent platforms (Eventbrite, Meetup, Dice), conducted interviews with adults aged 18-35, and snooped through Reddit threads.
We've seen many internal requests for notes on project boards and similar features. We've seen many internal requests for notes on project boards and similar features.
Project boards and similar features.
Support Case Ticket
GitHub Discussions Member
Without this feature, I will not begin using the new Projects.
GitHub Discussions Member
Without this feature, I will not begin using the new Projects.
13
While some dating apps can bring out the worst behaviours, these other online spaces can do the opposite, because people are sharing something they enjoy.
BBC News
The biggest reason [for dating app burnout] is the inability to find a good connection with someone else, with 40% of all respondents saying such.
Forbes
A Reddit User
•
r/OnlineDating
I just find that I have this feeling that it’s not going to lead anywhere from the start and I’m just waiting for it to end.. like I’m trying to convince myself I like someone more than I do.
61
A Reddit User
•
r/ask
Everyone I know who is using online dating is exhausted by it. Dropped communications, difficulty forming connections and ghosting are the norm. Ostensibly it should be an easy way to meet people. Why is the process so ineffective and exhausting?
970
A Reddit User
•
r/ask
Online dating is not meant to actually work. You're not supposed to meet people who are a good match. You're supposed to be single so you give them money.
42
The hardest part about dating these days isn’t meeting people… it’s finding someone you actually have something in common with beyond just being single.
It’s like we’re all talking, but no one’s really saying anything.
User Interview
Dating app fatigue… an opportunity arises!
design strategy
Here's how we went about rewriting the rules of attraction.
Reframed the matchmaking mechanic - instead of matching based on looks, we matched users based on shared interests in experiences (open mic, food crawl, etc.)
Leaned into whimsical branding to contrast with other sleek, performative dating apps
Designed to encourage people to get off the app to bridge digital interest with in-person experiences
final deliverables
Mobile app
Winter Ice Skating
Frog Pond
$30
Yoga in the Park
Marina Park
FREE
Scavenger Hunt
Boston Commons
$10
Painting at Night
TONGWOOD Brookline
$55
Karaoke Night
The Alley Bar
FREE
Wine Fest
Time Out Market
$30
Couplet
All Events
Liked Events
Don’t miss out on these new events!
Winterscapes
Join us for a winter-themed art exhibit! Im
Winterscapes
Join us for a winter-themed art exhibit! Im
Winterscapes
Join us for a winter-themed art exhibit! Im…
Start swiping
Arts & Culture >
SoWa Vintage Market
SoWa Boston
FREE
Candle Workshop
Lifebloom
$40
Painting Classes
The Paint Bar
Varies
Filmmaking
Photography
Rock Climbing
Dogs
Reading
Short-term
Agnostic
Liberal
No
No
No
No
Match to unlock my Instagram!
@ginger_george
For our first date, let’s go to...
Winter Ice Skating
Frog Pond
$30
Cruise in Seaport
Seaport
$35
Boston Public Library
Boston
Free
I’m a major foodie
Branding
lgoo and brand identity
Logo
Colors
Primary Color
Lavender
Secondary Color
#E7D4FA
Indigo
Accent
#6B5DBE
Coral
Accent
#FBA4A4
#F84949
BRAND book (feel free to flip through!)
Miscellaneous
stickers
Mascot sticker
(Silly) mascot sticker
Logo sticker
merchandise
takeaways
Here are a few North Star design principles that I'll keep in my back pocket
Think beyond the screen. Designing with real-world contexts in mind makes a difference.
Devs need to hear you loud and clear throughout the entire design process.
many hugs and kisses to the couplet team <3
NEXT UP
ReMo
