SelfServe

Reimagining Guest Service for the Future of Hospitality

During my internship at GitHub, I introduced item descriptions on board cards to optimize task list visibility, aiming to improve workflow efficiency, especially as GitHub Projects became more widely used by non-developers.

IMPACT

Drove a $3.8M valuation with UX as a key differentiator in investor demos

TOOLS

ROLE

Founding product designer

TIMELINE

December 2024 - Present

TEAM

1 designer, 7 developers

OVERVIEW

SelfServe a B2B2C hospitality startup reimagining the hotel guest experience through a self-directed mobile platform and a powerful operator dashboard. As the founding designer, I led product design from concept to MVP, creating an ecosystem where guests can manage their stay, and hotel staff can manage requests efficiently through a centralized dashboard.

TAKEAWAYS

What I'll keep in my back pocket.

A few new North Star design principles for my toolkit

Don't just listen… watch

User interviews told me what people said they wanted, but it was up to me to uncover what they actually needed.

Pitching the "next step" matters

Framing features in a larger workflow narrative helped secure buy-in and push ideas forward.

A balancing act

The most flexible tools are those that feel simple…until you need more. Designing for that balance was key.

NEXT PROJECT

Couplet

Ditching the "hot-or-not" swiping mechanics dominating the online scene.

github

resume